Above is my clip that I’m going to use for the Inspired brief , where we take a speech or talk by a designer talking about their practise and create a piece of motion graphics to it. I’ve already played around with my clip with the use of background music to add effect. I’m interested in car design and transport design as a whole, and Chris stuck out to me as one of the game-changers.
Chris Bangle is most notable for his prior position as BMW’s Head Designer, directing the range’s visual language since 1992. Receiving criticism and praise alike on most cars that have incorporated his design ethics, he’s pushed car design forwards into an era where human emotion plays a huge role in the design of these machines.
The clip I chose was from a TED talk about ‘Great cars as art’, where he discusses the emotion behind designing the cars and the process of refining the ideas down to a single concept. It’s an interesting clip not only for many visual cues to animate, but also the way he talks so passionately about his team and their relationships, it shows a major part of design is working with others and leading a group.
